The Value of Context
- 3 days ago
- 1 min read
Most resumes fall flat because they focus only on what you did, not how you did it or why it mattered.
Stop listing duties. Start showing impact.
Anyone can say they “managed accounts” or “led sales.” That doesn’t prove you were good at it. Without context, you blend in with everyone else who’s had the same job title. Two people can have the same responsibility, but one grew revenue by 40% while the other barely hit quota.
On paper, without the “how” and the results, they look identical. That’s why context matters. Your resume should show the story behind the story. Were you hired to build a presales function during an acquisition? Did your demos help land enterprise clients? Did your process changes reduce onboarding time?
Those details prove competence and demonstrate value in a way that generic duties never will. When your resume highlights impact, it shifts from a flat list of responsibilities to a clear story of results. Recruiters don’t want to guess at your value...they want to see it.
If your resume still reads like a string of job descriptions, it’s time to rethink your approach.
And if you want help making sure your resume and LinkedIn actually highlight your value, explore our services here.
